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Kerr Drug and 919 Marketing: A Prescription for Success

Released on = August 23, 2005, 8:58 am

Press Release Author = 919 Marketing

Industry = Management

Press Release Summary = Kerr Drug Signs with Top Ten Triangle PR Firm

Press Release Body = Holly Springs, NC – August 23, 2005 – 919 Marketing, a top ten Triangle area marketing and public relations consulting firm, announced today that it has signed a public relations services agreement with Kerr Drug. With headquarters in Raleigh, Kerr Drug is the pharmacy chain pioneering "community pharmacy care" in their 104 retail locations across the Carolinas.

The agreement calls for 919 Marketing to provide strategic public relations planning and tactical execution of a variety of projects including media relations, public outreach and education, as well as in-store events and health clinics at a number of Kerr Drug locations.

“With our mission to be the most comprehensive provider of pharmacy and related health care services, while continuing to be the most reliable provider of health related and convenience items, we wanted to bring on a PR partner that could inform and educate North and South Carolinians on the Kerr Drug difference. 919 Marketing
knows how to leverage our market position and we are excited to have them on the Kerr Drug team,” said Diane Eliezer, Director of Marketing, Kerr Drug.

“Kerr Drug has built an excellent reputation providing North and South Carolinians with superior customer service and pharmaceutical expertise. They are more than a regional home-town pharmacy, they are national industry trendsetters that are paving the way to improved customer care and increased attention to prescription and
pharmaceutical excellence. We are excited about working with the internal marketing team to maximize Kerr Drug’s awareness and customer base,” said David Chapman, President and CEO of 919 Marketing.

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ABOUT 919 MARKETING
919 Marketing is a hybrid business consulting/marketing communications firm, located just minutes from North Carolina’s Research Triangle Park and the capital city of Raleigh. The 919 team of seasoned, senior-level consultants develop winning business strategies and provide the marketing horsepower required to produce clear, measurable and recognizable results for a roster of retail and life sciences companies. For more information on 919 Marketing, please call 919.557.7890 or visit www.919marketing.com.

ABOUT KERR DRUG
Kerr Drug is one of the most recognized and respected names in the chain drug industry. With its roots in the Carolinas and headquarters in Raleigh, Kerr Drug is taking the vision of community pharmacy farther than any other drug chain. The company has placed its future on its unique ability to provide patients, the medical community, and health plan sponsors, access to the most comprehensive and convenient health and wellness offering in the industry. With a mission to be the most comprehensive provider of pharmacy and related health care services, while continuing to be the most reliable provider of health related and convenience items, Kerr is currently providing services that far exceed the traditional drug store mix.
For more information, please visit www.kerrdrug.com.

Web Site =

Contact Details = Kim Knoblauch
919 Marketing
919-557-7890
kknoblauch@919marketing.com