Singapore McDonalds looks to Ad.WRIGHT to rebrand and
rebuild the McDonalds Singapore website.
Released on = October 23, 2005, 9:10 am
Press Release Author = Internet Advertising Agency
Industry = Food & Beverage
Press Release Summary = If you have used Google to look for a Singapore McDonalds
you would have been surprised in not being able to find www.mcdonalds.com.sg, the
official website from McDonalds Singapore in the results.
Press Release Body = Many companies in Singapore have the same problem that
McDonalds is facing, which is the fact that they have forgotten the online aspect of
their brand.
These companies are soon learning that the search engines are like the yellow pages,
people know your business name but will use the yellow pages to find your phone
number, likewise people know your business name but will use the search engines to
find your website.
This is especially true in the Singapore marketplace where people are unsure if the
official website is a dot com, dot net, dot org, or a dot com dot sg so they let the
search engines tell them the official website.
In McDonalds case the over 200,000 people that look for McDonalds every month are
finding 3rd party website that is talking about a kids toy they where giving away in
the past.
Luckily McDonalds has become aware of this problem and has looked to Ad.WRIGHT a
Singapore branding and advertising agency to help solve this problem for them. Ash
Singh the director of the web strategy division of Ad.WRIGHT had this to say“McDonalds came to us as they realized the need to bring in outside support to
correct and manage their brand properly.” These types of statements are normal in
America but strangely in Singapore it has taken McDonalds a few extra years to
realize they can’t do everything themselves.
Ash Singh is looking forward to helping the Singapore McDonalds understand the value
of their online brand and he hopes that the other McDonalds in the region like
Malaysia McDonalds and Thailand McDonalds also start taking better care of their
brands online.
We’ll do a follow up article in 3 months and let you know the results of Ad.WRIGHTs
rebranding and rebuilding of the McDonalds Singapore website, but we expect and hope
that in 3 months when you search for Singapore McDonalds in Google that you will see
www.mcdonalds.com.sg listed #1.
Web Site = http://www.adverted.com
Contact Details = Adverted Internet Advertising Agency
32 Maxwell Road #03-23 Singapore
http://www.adverted.com
Printer
Friendly Format
Back
to previous page...
Back
to home page...
Submit
your press releases...
|
2012
