Released on = September 12, 2006, 7:54 am

Press Release Author = Starr Tincup

Industry = Management

Press Release Summary = Blog provides outlet for discussion of marketing-related
topics

Press Release Body = FT. WORTH, Texas – September 12, 2006 – Starr Tincup, an
integrated marketing firm that serves software and services companies through
customer selection, acquisition and retention, currently publishes a company blog
geared toward results-oriented marketing professionals. The blog offers both
pragmatic tips to measure and improve marketing results for business-to-business
companies and strategic discourse around the topics that are reshaping the marketing
industry and the way professional marketers conduct their business.

The blog’s most recent entries focus on shortcomings of the old, outdated
advertising agency model (including the way advertising agencies are organized and
the services they choose to offer clients) and the emergence of a new, more
efficient marketing agency model. The blog provides an outlet for discussion about
the new agency model—Starr Tincup is utilizing Web 2.0 techniques to encourage a
community discussion about the transition from a traditional to an integrated
marketing model, and the agency structure and competencies necessary in the new
marketplace. These entries and the associated comments also serve as a general
outline for Starr Tincup’s upcoming white paper on the agency of the future.

“Blogs are important tools for conveying the spirit and substance of a company,”
said Bret Starr, principal and co-founder of Starr Tincup. “We don’t plan to inform
or educate, but instead to start conversations about the topics that are important
to us and our clients, like the emergence of a new agency model that better serves
B2B software and services companies who aren’t concerned as much about brand as they
are about driving leads and sales.”

Starr Tincup’s blog provides an opportunity to convey thoughts and ideas that
regularly occur during the interactions between clients and the firm’s leading
marketing consultants. Recent postings include:
• The New Agency Model – Part III (Final)
• The Cost of Email Marketing
• The New Agency Model – Part II
• The New Agency Model – Part I
• Neiman Marcus Sucks
• Dude – You know how I know you’re in marketing?
• Working with PR Firms, Part 1
• Lean Lists
• Working with Creative Designers
• Changing Your Company Name

“Our blog is a way for us to share our thoughts and insights with other professional
marketers around the world,” said J. William Tincup, principal and co-founder of
Starr Tincup. “It is an opportunity to discuss the topics that continually change
the marketing industry, and in turn, affect the way marketing is conducted from
day-to-day.”

To read Starr Tincup’s blog, visit http://starrtincup.blogspot.com.

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and
services companies. The company helps its clients select, acquire and retain
customers through direct and indirect channels. The scope of services includes the
development and execution of market research, sales and marketing process, marketing
programs, and best-of-breed sales and marketing technology implementation and
integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read
their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup


Web Site = http://www.starrtincup.com

Contact Details = Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup