Released on: October 5, 2007, 6:18 am

Press Release Author: Trafficland

Industry: Telecommunications

Press Release Summary: Starting September 28, 2007 one of the mobile telecom
operators in Mongolian Republic Unitel GSM and Trafficland-Mongolia launched joint
services of interactive multimedia content broadcasting based on Trafficland’s
innovative development WIMcast™ platform (Wireless Interactive Multicast).

Press Release Body: Starting September 28, 2007 one of the mobile telecom operators
in Mongolian Republic Unitel GSM and Trafficland-Mongolia launched joint services of
interactive multimedia content broadcasting based on Trafficland’s innovative
development WIMcast™ platform (Wireless Interactive Multicast). Mobile media
multicasting is fulfilled by WIMcast™ in the way of content-triggers (minimal data
packages containing content header or its description) broadcasting and following
content download mode.

A few dozens channels to any taste as well as fast delivery of any information –
news, audio and video files, music, pictures – into subscribers’ mobiles in
cooperation with leading information agencies, TV channels and glossy media – all
mentioned above Trafficland offers to Unitel GSM subscribers. Subscribers will
choose only content they are interested in. Themes for multicasting includes
business news, policy, sports – local and international format, including the most
popular wrestling in Mongolia – sumo (online video broadcast directly from
competitions), cinema, religion, entertainment, security, health, technologies and
science, education, culture, autos and bikes, clothing, discounts, etc.
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Trafficland Ltd is the leading Russian software house and system integrator for
mobile communications and digital networks. Its solutions and services are designed
for GSM/UMTS and CDMA mobile network operators, content and service providers,
content aggregators. Trafficland develops platforms for OTA administration of
subscriber’s smart cards (SIM and RUIM), OTA management of subscriber’s mobile
terminals and interactive wireless media multicasting of different types of content
(from plain SMS to streaming video) to mobile terminals.

Unitel GSM is third cellular service provider in Mongolia and the second in GSM
system. UNITEL is a Mongolian-Korean joint venture. It was formally registered on
December 23, 2005 and started its operations in Mongolia on June 26, 2006. Recently
UNITEL have 180 000 active subscribers, owned 20 percent of market share and covered
120 local area in Mongolia.





Web Site: http://www.trafficland.ru

Contact Details: For detailed information contact
Svetlana Tikunova
Trafficland Company Marketing executive
Тel.: +7 (495) 514-04-56
e-mail: svetlana.tikunova@trafficland.ru
www.trafficland.ru