Press Release Summary: Hot New Tea Line is Changing the Beauty Biz, Sip by Sip
Press Release Body: Boston, November 6, 2007 – Beauty junkies and tea-lovers, get ready. Now you can enjoy a cuppa and get gorgeous at the same time! The secret? It’s called Sipping Beauty, a new line of specialty teas guaranteed to add a brand new flavor to the business of looking good.
Created and distributed by Boston-based Maswel Brands, Sipping Beauty is the first product line to deliver beauty aids in the form of a tea. The result is a completely new concept in both the beverage and beauty markets – a delicious high-quality tea that does double duty by delivering beauty benefits, making you look better with every sip.
“With consumers demanding more and more sophisticated specialty beverages, the idea of beauty treatments people can actually drink is a really exciting concept,” explains Claudia Starkey, designer of the SIPPING BEAUTY brand. “We’re excited to be able to offer beauty-conscious consumers what has to be the easiest way ever to look great and enjoy it too.”
Sipping Beauty gives tea lovers a choice of six delicious flavors to enjoy hot or iced, each targeted to a specific beauty need. Chocolaty, minty Forever Young contains antioxidants to keep skin youthful. Weightless, flavored with papaya and pineapple, has the weight reducing benefits of green tea. Whiff’s blend of spearmint and peppermint keeps sippers’ breath fresh, while herbal Puritea is like detox in a cup. Fruity Multi-Beautimin is packed with skin-renewing Vitamin C, and finally, chamomile and licorice-packed Beauty Sleep lulls sippers to dreamland for a restful night’s sleep.
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More than just a drink or a beauty treatment, Sipping Beauty also offers sippers a whole new beauty lifestyle with a newsletter, The Sip and the interactive Doll Club. Plus, our upcoming beauty ParTeas will turn the Sipping Beauty experience into bona-fide social events, where glamour gals gather to share sips and tips. To put it simply, tea has never been so hot.
FOR MORE INFORMATION: Visit our websites at www.sippingbeauty.net and www.maswelbrands.com.
Images to accompany this story can be found at: http://www.sippingbeauty.net/ekit.htm
For more information contact: Claudia Starkey Phone: 617-905-3843 Fax: 617-977-0185 Email: media@sippingbeauty.net
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