Released on: January 22, 2008, 10:02 am

Press Release Author: Donna Drury-Heine

Industry: Food & Beverage

Press Release Summary: Twenty-year old cookie company announces unique business
opportunity selling broad
range of gourmet cookies, ice cream, gelato, sorbetto, branded gourmet coffees,
pastries
and desserts.


Press Release Body: As America’s appetite for cookies, coffees and otherdessert
items continues to persist, these multi-billion dollar markets are creating various
opportunities for businesses, investors and entrepreneurs. As a result, an Ohio-based
franchiser has recently announced the launch of a new franchise model designed for
small businesses across the country.

For more than twenty years, Blue Chip Cookies has been offering gourmet cookies made
from scratch in its stores and is now offering franchise opportunities selling
cookies, branded coffee drinks and ice cream and pastries. In some locations, there
will be a café model offering sandwiches, salads and soups.

“We’re excited about the launch of this new business opportunity,” said Bob Heine,
owner and director of franchise development for the company.

“Blue Chip Cookies is not just about cookies anymore. We’ve recently added other
quality branded products, allowing our locations to benefit from multiple revenue
streams,” he added.

The company, which offers a solid support system for its franchisees, was recently
approved by the U.S. Small Business Administration (SBA) to be listed in the
Franchise Registry, which helps expedite loan processing for SBA financing.

“Our listing in the Franchise Registry is very significant. It will help facilitate
the start-up
process for our prospective franchisees,” noted Heine.

With its new model, Blue Chip Cookies is offering three investment options: a single
unit, multiple franchise stores and multi-unit development opportunities. Each
option is accompanied with a community-based marketing approach, which the company
asserts will be an important factor to a store’s success.

“In this business, we understand that one size does not fit all. Pardon the pun, but
we don’t use a cookie-cutter approach. Marketing strategies are customized by region
and for
each individual store,” noted Heine.

As an example, Heine cites the Blue Chip Champion Program, which is a communitybased
marketing initiative. The goal is to immediately connect franchisees with their
respective communities by recognizing “ordinary kids doing extraordinary things.”

This program is a foundational block of our regional marketing program and will be a
big factor to any successful Blue Chip Cookie franchise,” said Heine.

Blue Chip Cookies is actively seeking community-oriented individuals who desire to
operate their own business with the capacity to develop much wider territories.

For more information, including qualification requirements, please visit
www.bluechipcookies.com or call 1-800-888-9866.



Web Site: http://bluechipcookies.com

Contact Details: Donna Drury-Heine
Blue Chip Cookies
800-888-YUMM (9866)