Released on: March 5, 2008, 1:17 am

Press Release Author: Bharat Book Bureau

Industry: Pharmaceuticals

Press Release Summary: Explore marketing budgets for 9 brands throughout their
first, second and third years of market availability.

Press Release Body: The research report “A Product Director\'s Guide to Promotional
Mix (PH87)” (http://www.bharatbook.com/detail.asp?id=52026) provides the…..

Explore marketing budgets for 9 brands throughout their first, second and third
years of market availability.

Each easy-to-navigate brand profile walks you through annual spending in three
critical areas of product management:

Promotional Mix

Detail Aids

Samples

Speaker programs

Journal ads

Medical publications

Medical education

Patient education programs

DTC ads

Decision Support

Market research

Competitive intelligence

Market Access

Pricing strategy and analysis

Pharmacoeconomics

Reimbursement

As branded competition grows tighter and generics increasingly threaten market
share, companies work within condensed product timelines to recoup their enormous
R&D costs and turn a profit. Achieving a drug’s full sales potential requires teams
to be finely attuned to brands’ unique strengths and weaknesses – including the
realities of markets, clinical profiles and their own companies’ capacity to support
effective promotion.

Against this backdrop, the first few years of a drug’s market life are critical in
the brand’s long-term success or failure. Companies must not only develop a
strategic marketing mix that will be most effective for their brands but also be
prepared to back the chosen promotional activities with sufficient resources.

Understanding these resource allocations in terms of both raw dollars and real-world
contexts provides a powerful advantage for brand teams, marketing units, market
research personnel, reimbursement groups and other parties involved in every brand’s
life.

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=52026

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