Released on: March 7, 2008, 10:25 am

Press Release Author: Kevin A. McCann

Industry: Management

Press Release Summary: Portsmouth, NH – Many family run and privately held companies
today hide their business value inside their poor marketing and sales approaches and
scare away new prospects and repeat customers.

Press Release Body: Portsmouth, NH – Many family run and privately held companies
today hide their business value inside their poor marketing and sales approaches and
scare away new prospects and repeat customers.

According to Kevin A. McCann, Founder and President of the Executive Strategy Group,
LLC, “Most businesses communicate their value based on what their competitors are
doing, how much they think their customers will pay and how their company’s
management team sees themselves.”

“This is wrong”, he advised. “When you create sales and marketing strategies based
on your competitor’s offerings or on your own needs as an owner, you are just
forcing yourself into commodity.” “To help companies increase top line revenues, we
have launched a new advisor and training practice to help management teams integrate
strategy, marketing and sales methods into one outbound revenue capture program.”

For additional information about the Executive Strategy Group, LLC visit
www.executivestrategygroup.com or call (603) 319-1736.





About the Executive Strategy Group, LLC: The Executive Strategy Group is a
management consulting firm that focuses on business performance improvement using
value forward marketing and sales strategies. Founded by Kevin A. McCann, the
Executive Strategy Group is a member of the world wide management consulting
consortium called the Value Forward Network. Kevin is also a staff writer for BDM
News the world’s largest sales and marketing strategy newsletter read in over 110
countries and CEO Management an executive best practices quarterly publication.

Web Site: http://www.executivestrategygroup.com/

Contact Details: Kevin A. McCann
info@executivestrategygroup.com
Phone: (603) 319-1736