Released on: May 21, 2008, 1:52 pm

Press Release Author: VE2 Energy Gum

Industry: Food & Beverage

Press Release Summary: While much emphasis today has been on energy drinks, VE2
Energy Gum is ushering in a new trend that is less expensive, more portable, has
fewer calories and provides the same effects as an energy drink – but without having
to find the nearest bathroom when finished with it.

Peppermint-tasting and crammed with energy-sustaining ingredients like vitamins B6
and B12, niacin, ginseng and guarana, VE2 delivers increased alertness, endurance
and reaction time without the \"crash\" feeling that typically comes with other energy
products.

Press Release Body: Created by an emergency room doctor, VE2 Energy Gum makes its
debut today among a crowd of 15,000 confectionary and snack professionals gathered
in Chicago for the industry\'s annual North American trade show, the All Candy Expo,
running from May 20 - May 22.

\"As an ER doc, I work crazy hours yet have to stay sharp, so I can appreciate the
need for a quick boost,\" said VE2 co-founder, Andres Sasson, M.D. \"Two years ago, a
friend and I decided to develop something more convenient and less expensive than
energy drinks. I wanted something that fit in my lab coat pocket, didn\'t need to be
refrigerated and didn\'t make me need to find a bathroom 10 minutes later.\" A
rigorous research and development process yielded VE2 Energy Gum.

Because caffeine is absorbed rapidly through your oral membranes, VE2 delivers
energy more rapidly than energy drinks, which are eventually absorbed only after
passing through the stomach. And VE2 is also crammed with energy-sustaining
ingredients like vitamins B6 and B12, niacin, ginseng and guarana, giving you
increased alertness and endurance without the \"crash\" of other energy products.

Two pieces of gum are roughly equal to one 8-oz. energy drink or one cup of coffee.
With a suggested retail price of $1.69 for a 10-piece package, a pack of VE2 Energy
Gum costs less than a single energy drink, yet that one pack has the equivalent of 5
energy drinks in it. Plus, VE2 is great-tasting, sugarless and gives you minty
fresh breath.

\"We also want to be green,\" adds co-founder John Katsoulis, MBA, referring to VE2\'s
environmental consciousness. \"Conventional gum packaging generates lots of trash,
but our innovative packaging does away with the paper sleeve and therefore saves
trees.\" This revolutionary package demonstrates how VE2 Laboratories thinks outside
the box.

This innovative gum is so good, it is expected to be a trendsetter that explodes its
category. VE2 Energy Gum is the perfect pick-me-up when you\'re partying late,
working hard or playing sports – or any time you need a boost. Throw some in your
pocket, purse, glove compartment or desk – so you\'re always sharp when you need to
be.

Do you VE2? Find out more information at www.ve2energy.com.

Web Site: http://www.ve2energy.com

Contact Details: Media contact: Maria-Christina Zajac, Avalanche Strategic
Communications, maria-christina@avalanchepr.com.
Company Headquarters: Miami, FL