Press Release Body: Step-by-step methods for conducting initial communication audits are critical in the same way a kaizen blitz or other lean manufacturing methods are used to evaluate and measure the efficacy of the plant floor. From industrial firms to consumer-products companies, the metrics that determine corporate image affect the company branding as consistent or confusing; it’s vital to the sales process. TR Cutler, Inc. (www.trcutlerinc.com) was founded by Thomas R. Cutler almost a decade ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler established a Manufacturing Marketing Research division dedicated to measuring the pulse of the manufacturing sector, particularly manufacturing firms which are privately held and rarely accounted for when gauging the industry sentiment. TR Cutler, Inc. is providing a voice for manufacturers worldwide. Cutler recently profiled the nature of Successful Branding in Quality Digest. The entire article may be read at http://qualitydigest.com/IQedit/QDarticle_text.lasso?articleid=12613&-session=ACCESS:CF2605F407c4013FADwQM28B8B87. According to Cutler, “Powerful brands can drive success in competitive markets and become the organization’s most valuable assets. Wikipedia suggests that, “Brands were originally developed as labels of ownership: name, term, design, and symbol.” Today, how brands reflect and engage people and how they define people’s aspirations matters much more.” Cutler details that, “A muddled corporate identity can hinder success in the marketplace. A confusing corporate identity can adversely affect a manufacturer’s success. In contrast, well-known corporate identities, including graphics, design, and color components demonstrate successful corporate branding. These elements translate into a quantifiable quality control consistency that drives predictable sales processes, including a shorter sales cycle because of familiarity on the part of the potential client.” Strategies for developing and measuring quality-consistent messages (across all communication channels and with multiple audiences) are critical to developing, maintaining, and reinforcing a firm’s identity and market position. A few weeks shaved off a six-month sales cycle can result in millions of dollars in cash flow to a company. A company logo, branding, colors, and message that are recognizable to a potential client can be influential in closing a deal. Those responsible for maintaining an organization’s corporate image (or looking to expand their communication assessment skills) should work with key identity strategists at least once per year and audit the messages once per quarter. About TR Cutler, Inc.: Cutler founded the Manufacturing Media Consortium in the 90\'s. This extraordinary group of more than 3200 journalists worldwide is writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler has worked with thousands of media outlets to expand manufacturing media coverage. Cutler has authored more than 2,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications. Thomas R. Cutler is the most frequently published manufacturing journalist and serves as contributed contributing editor more than three hundred publications annual. The scope of publications ranges from Automation.com to Quality Digest. A sample of Cutler’s feature articles can be located on the TR Cutler, Inc. website. TR Cutler, Inc. is also the exclusive provider of the Manufacturing Media Blitz, a ninety day, ninety press release campaign that has transformed the communication outreach of thousands of manufacturers worldwide.
TR Cutler, Inc. www.trcutlerinc.com Thomas Cutler trcutler@trcutlerinc.com 888-902-0300
Web Site: http://www.trcutlerinc.com
Contact Details: TR Cutler, Inc. 3032 S. Oakland Forest Dr. Suite 2803 Ft. Lauderdale, Fl 33309 888-902-0300
2012
