Released on: June 6, 2008, 9:50 pm

Press Release Author: Surabhi

Industry: Retail

Press Release Summary: ViGa, a 20 crore footwear company announced the appointment
of Mr. B.D Nathani as Chief Operating Officer. Mr. B.D Nathani is a veteran of the
footwear world. An accomplished senior with a wide array of professional experience
across FMCG & Retail industry. Acknowledged for ground breaking efforts in driving
initiatives within organizations that led to revenue growth. He has had long years
of experience in strategizing and maintaining the known footwear brands in the
country like Woodland in 1993, Adidas, Liberty, Crocs, Lotto & Disney and has had a
pivotal role in establishing them. He has also been delivering guest lectures at
various B schools like Birla Institute of Management Studies, Apeejay Institute of
Management, Gurunanak Institution of Management, IPM, Meerut etc. Mr. Nathani is
also well known in Retail circles as an expert in the retail business. He is the
person who had signed \'SANIA MIRZA\' as the brand ambassador of Lotto, after which
Lotto penetrated deeply allover in India. Not only this he is also the driving force
behind the success of Crocs & High Tech shoes in India by making them most
successful brand in the short span. Apart from his tenure with Woodland, Liberty,
Adidas, Lotto his last assignment was with CHOGORI Crocs as Director.


Press Release Body: Said Mr. Vinayak Mahatani, CEO, Vi-Ga \"We incorporate the best
management practices of transparency, integrity and systematically professional
methods of operation. Infact, we imbibe the best of the west and infuse it with our
own great Indian traditions. I am very happy to welcome the most experienced
professional, Mr. B.D Nathani in the Vi-Ga family\".
The Footwear & Apparel industry is going through a sea change. Companies that are
constantly innovating, and redefining the way, in which footwears are made and
marketed, are the only leaders in the field. Vi-Ga has taken this path to heart. Mr
Vinayak Mahtani (MD of Vi-Ga) vision, has always been to create the most vibrant and
professional footwear company in India and to grow to become a well known footwear
brand.
About Vi-Ga:
Vi-Ga is a German Organisation incorporated in 1986 ventured into India on 1st April
2005 in New Delhi. Vi-Ga Opened its 1st store on 5th October at Central Market,
Lajpat Nagar, New Delhi with the company motto being \" Good Shoes Better Prices\'\',
Vi-Ga is targeting the mid segment of society & believe in providing footwear for
the whole family.
Vi-Ga as a brand is a sole licence holder of sub-brands: Maharani, Page 3, Logo,
Easy step, Fifth Avenue, Victory for ladies; Logo, Wall Street, Victory, Easy Step,
Wanted for mens & Junior, Ms. Attitude, Mini, Victory for kids Selling Fashion,
Basics, Corporate-wear, Ethnic, Sportswear etc. in the price range starting at Rs.
299/- & goes up till 3,299/-, which is its corporate wear.
All buying happens internationally as well as nationally with designing teams in
Dubai, Dusseldorf, Delhi and Singapore. At present Vi-Ga have 15 stores in New Delhi
/ NCR, U.P, Uttarakhand, Rajasthan, Haryana and Punjab as focus is on North India.


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