Released on: September 6, 2008, 5:40 pm

Press Release Author: The Wealthy Dentist

Industry: Marketing

Press Release Summary: To find patients in tough times, dentists are turning to
dental directory marketing and dentist website campaigns for their dental marketing.
Jim Du Molin offers a no-cost video tutorial.

Press Release Body: Dental marketing is no longer an optional expense for dentists;
it\'s something they need to do in order to keep their businesses afloat. To this
end, dental marketing expert Jim Du Molin is introducing Truth #8, \"Dental Marketing
for Fast Profits & Major ROI Results,\" in the no-chare \"The Nine Truths of Internet
Dental Marketing.\" series.

\"Dental directory marketing can generate tens of thousands of addition net profit to
your practice annually,\" explains Du Molin. \"But it\'s even more important to track
the profitability of different new patient marketing vectors: yellow pages, direct
mail, radio, even dental PR programs.\"

This video tutorial shows dentists how to calculate a new patient\'s marginal profit;
that is, what\'s left in profit after the direct costs of providing the dentistry.
From there, determining ROI, or Return-On-Investment, is a straightforward
calculation based on the estimated value of a new patient.

\"Tracking your Internet dental marketing results is basic business 101,\" emphasizes
Du Molin. \"Some find-a-dentist directory services (for example, 1stDDS.com)
automatically track results for their member dentists. This is more than just
numbers of clicks! It includes dental marketing expenses, net profit and ROI.\"

In this lesson, Jim Du Molin walks through a sample internet dental marketing
campaign. He shows how to calculate which marketing campaigns (Cosmetic Dentistry,
Sedation Dentistry, Dental Implants, etc.) do and do not make a profit. If the
marginal profit isn\'t high enough, it\'s a waste of valuable marketing dollars. This
sort of financial analysis can be easily applied to any marketing program.\"

\"The real lesson is to be learned here is that computer systems are available to
help you find out which of your marketing program are profitable and with aren\'t,\"
advises Du Molin.

The final segment of the 9 Truths series will be released shortly. Entitled
\"Internet Dental Marketing: The 5 Biggest Mistakes,\" Truth 9 covers several deadly
mistakes dentists can make when trying to promote their practices online.

To receive the complete series, visit
http://www.internetdentalalliance.com/9Truths.htm to register at no cost. Internet
Dental Alliance members also receive access to additional information on dental
website development.

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Jim Du Molin is founder of dental marketing resource The Wealthy Dentist. He
understands dental practice management from his work as a dental consultant, and now
devotes himself full-time to Internet dental website marketing.

http://www.internetdentalalliance.com/9Truths.htm

Web Site: http://www.thewealthydentist.com

Contact Details: Jim Du Molin
The Wealthy Dentist
PO Box 1220
Tiburon CA 94920
415-435-3375