Europcar Launches A Smart Customization System For Car Rental
Released
on: September 29, 2009, 7:52 am
Author: Europcar
Industry: Automotive
Europcar
and Accor have launched a customized car rental reservation service
to facilitate their customers' travel and lodging plans. When
an Accor customer confirms a hotel reservation on www.accorhotels.com,
a pre-selection of three vehicles available for
rental from Europcar is proposed. The selection is based on the
customer's destination, hotel and length of stay.
Accor
is the first hotel group to use the new, more dynamic and efficient
online reservation system developed by Europcar. Accor customers
reserving a Europcar vehicle through this system qualify for exclusive
discounts of up to 20% on the cost of their car
rental. Members of the Accor AClub loyalty program can earn
points and benefit from special conditions on their vehicle rental.
"We
are delighted to take our longstanding partnership with Accor
on to the next level," stated Rafael Girona, Chief Operating
Officer of Europcar Groupe. "Thanks to this new service,
we can provide a high-quality, intelligent and dynamic offering
to meet customers' specific needs."
According
to Pascal Mergez, Accor's Director of Transportation Partnerships,
"This new service constitutes a milestone in the partnership
between Accor and Europcar. We rely on our respective strengths
to offer our customers high value-added products and services
that are easy to reserve."
Accor E-Commerce Director Romain Roulleau added: "We need
to constantly adapt to the needs of increasingly unpredictable
customers. Cross-selling, and especially the addition of partners
to the reservation channel, will help to make the accorhotels.com
portal a genuine distribution platform for the sale of complementary
services. Our partnerships, such as the one with Europcar, represent
a means of securing the customer loyalty while generating traffic
and additional revenue."
In
addition to Accor, Europcar has also forged strategic partnerships
with easyJet, Europe's leading low-cost airline, and with TUI,
the world's number one tour operator. Europcar has also established
a strategic commercial alliance with Enterprise, the leading vehicle
rental company in North America; together, they form the world's
largest car rental network. In addition to these flagship partnerships,
Europcar has more than 80 international agreements with prominent
travel industry players.
About
Europcar:
Europcar is the European leader in passenger car and light utility
vehicle rentals. The company serves business and leisure customers
throughout Europe, Africa, the Middle East, Latin America and
Asia-Pacific. Excluding franchise operations, in 2008 Europcar
signed more than 10 million rental contracts, with 8,000 employees
and a fleet exceeding 225,000 vehicles. In September 2008, Europcar
and U.S. market leader Enterprise Rent-A-Car joined forces in
a strategic commercial alliance to form the world's largest car
rental network, with more than 1.2 million vehicles and 13,000
locations around the world. Europcar is owned by the French investment
company Eurazeo.
In
addition to being the European market leader, Europcar is leading
in its environmental approach to car rental. It opened its first
"environmental agency" in Paris in 1999, and in 2008
it was the first company in Europe to have its "Environmental
Charter" - which formalizes its commitments in favour of
sustainable development - certified by Bureau Veritas. In 2008,
Europcar was also the first company ever to win the World Travel
Award for "the World's Leading Green Transport Solution Company."
Media
contacts for more information:
Lorie Lichtlen
Burson-Marsteller
6 rue Escudier
Boulogne-Billancourt Cedex
Paris
92772
+33 1 41 86 76 60
www.europcar.com