RFG, Strategic Business Unit of Open Solutions Inc. Enters Alliance with DeepTarget
Released
on: December , 2009, 4:58 am
Author:
DeepTarget, Inc
Industry: Software
Raddon Financial Group (RFG) Enters Alliance to Resell
DeepTarget’s Targeted Marketing for Online Banking
Strategic Business Unit of Open Solutions Inc. partners with DeepTarget to deploy
Targeted Display Advertising within their clients’ Online Banking
Huntsville, AL, December 3, 2009 – DeepTarget Inc. (www.deeptarget.com) today
announced that Raddon Financial Group (www.raddon.com), a strategic business unit of
Open Solutions Inc. (www.opensolutions.com), would resell DeepTarget OLB to its
clients. RFG has been providing target marketing solutions exclusively to the
financial services industry since 1983 and DeepTarget OLB will extend RFG’s customer
intelligence and cross-sell methodology to the online banking channel.
“We have a long history of providing strategic advice and marketing analytics to
financial institutions. DeepTarget allows us to further transform this knowledge
into targeted marketing offers within online banking,” said Craig Capp, vice
president, strategic solutions with RFG. “The integrated workflow between
iNTEGRATOR and DeepTarget provides unique value to our clients.”
From this alliance, financial institutions will gain targeted online messaging from
an integrated workflow between DeepTarget OLB and Raddon’s iNTEGRATOR MCIF. Banks
and credit unions will be able to leverage their online banking channels with
relevant product offers based on RFG’s research-based segmentation and predictive
cross-sell methodology.
RFG already offers integrated solutions to help clients improve cross-sales through
the teller, platform, and call center channels. DeepTarget OLB extends RFG’s
solution to the online banking channel.
DeepTarget OLB is a secure, hosted, electronic banner messaging solution that
presents targeted and personalized offers to members within various online banking
environments. The messages displayed on the banners are highly targeted to
individual account holders. DeepTarget OLB has a proven track record of
exceptionally high software return on investment (ROI). This can be attributed to
the relevance of the marketing messages presented which increases the likelihood of
account holders taking advantage of the offers. In addition, the online setting in
general drives higher response rates, and when combined with DeepTarget’s relevant
offers, this helps to further boost the success of marketing campaigns.
The combination of iNTEGRATOR and DeepTarget OLB provides a powerful workflow that
links iNTEGRATOR’s strategic findings and delivers them through an optimal cross
selling delivery channel. For example, the next-best cross-sell opportunities as
determined through research, profitability, and priority for each household in the
database are used to create appropriate offers that are then displayed within online
banking via the DeepTarget generated banners.
Preetha Pulusani, DeepTarget’s CEO, said “We are very excited about the expanded
reach and visibility that RFG will create in the market. RFG’s decision to resell
DeepTarget was based on an exhaustive assessment. Thus, this step really validates
and demonstrates the value that credit unions and banks are receiving with our
product. There is no doubt that such a key alliance will both directly and
positively impact DeepTarget’s mission for leadership and innovation in targeted
digital marketing solutions for financial services.”
About DeepTarget Inc.
DeepTarget Inc. is an insight driven digital marketing company whose software is
rapidly redefining targeted marketing. Through the use of DeepTarget marketing
technology for online and other digital media, DeepTarget is able to provide
comprehensive messaging solutions for businesses of varying sizes and in diverse
industries. With anticipated significant growth in the online advertising and
digital media industries, DeepTarget is uniquely positioned for sustained success.
For more information, visit www.DeepTarget.com
About RFG
RFG, a strategic business unit of Open Solutions Inc., has been providing
research-based solutions exclusively to the financial services industry since 1983.
RFG understands the industry and knows how consumers and businesses interact with
financial institutions. By combining practical know-how with best practices in
research and analysis, RFG helps financial institutions manage their customer
relationships and their organizations. Visit RFG online at www.raddon.com.
About Open Solutions Inc.
Open Solutions Inc. offers a fully featured strategic information management product
platform that integrates core data processing applications built on a single
centralized Oracle relational database, with Internet banking, cash management,
CRM/business intelligence, financial accounting and management tools, profitability
tools, wealth management, imaging, digital documents, interactive voice response,
technology services, HSAs, payments and loan origination solutions. Open Solutions’
full suite of products and services allows banks, thrifts, credit unions and
financial services providers in the United States, Canada and internationally to
better compete in today’s aggressive financial services marketplace, and expand and
tap their trusted financial relationships, client affinity, community presence and
personalized service. Visit Open Solutions’ Internet site at www.opensolutions.com.
Contact Details: Jennifer Peel
p(256) 217-4431
f(256) 217-4422
jennifer.peel@deeptarget.com
401 Holmes Ave, Suite B1
Huntsville, AL 35801
www.deeptarget.com