Merz Apothecary Revamps E-Commerce Site for a New Age in Health and Beauty
Released on: April 20, 2011, 2:33 pm
Author:
Celerant Technology
Industry: Software
Celerant Provides Development and Retail Software Integration
for www.Smallflower.com
Staten Island, NY (April 20, 2011) – Celerant Technology, a leader in the retail
software industry, completed the web development and retail software integration of
its client, Merz Apothecary. The E-Commerce site, www.smallflower.com, is an
extension of the brick and mortar location and presents an online store that
integrates their diverse inventory with advanced search capabilities and staff
reviews.
“The development of www.smallflower.com included various innovative features for the
custom design and functionality of the project“, said Ian Goldman, President and CEO
of Celerant Technology. “Our E-Commerce programmers created a sophisticated site
that is highly optimized for search engines and includes advanced technology such as
a robust search functionality, dynamic filtering, custom checkout options and
detailed product reviews. These features enable new and recurring customers to
quickly find products and make informed decisions on purchases.”
Celerant Technology, www.celerant.com, provides a complete multi-channel solution
for retail organizations; from point of sale, inventory management, warehousing,
E-Commerce, mail order and more. Celerant offers advanced E-Commerce features,
including a smart search and dynamic filtering for enhanced site navigation,
customized product URLs for search engine optimization, a custom checkout to assign
multiple billing addresses and credit card information, specialized blogs for
customer and staff product reviews, as well as standardized gift notes and a module
for including a gift with a purchase.
“We are extremely pleased with the outcome of smallflower.com and feel that the
technical advancements we have added to the site will help to bring our online sales
to another level“, stated Anthony Qaiyum, President of Merz Apothecary. “Our
business has been family owned for 136 years, and when we were initially looking to
extend our online presence, we wanted to find a partner that would help us bring our
personalized store shopping experience to our web site. We believe the new site is
a major step in that direction. We anticipate continuing our work with Celerant to
further enhance both the retail and online sides of our business.”
Merz Apothecary is one of the country’s oldest pharmacies and natural health
apothecaries. Merz has two locations in Chicago, IL selling an international variety
of health and beauty products, ranging from vitamins, supplements and herbal teas to
soaps, skin care products and fragrance. Merz Apothecary and Smallflower.com have
been featured in many national and international publications. Most recently, Merz
Apothecary was named one of the “World’s 12 Best Boutiques” by United Airlines
Hemispheres Magazine. For more information, visit www.smallflower.com.
About Celerant Technology
Celerant’s Command Retail is an advanced real-time retail management system, which
manages all areas of retail including POS, Inventory Management, Warehouse,
Distribution Center, Allocation, Multi-Channel/E-Commerce/Kiosk, Data Mining, and
Back-office, in a single, integrated system. Our advantage is the flexibility of our
Java platform, allowing Celerant professionals to conduct cost-effective analysis
and adaptation based on the individual needs of each retailer. The result is a
better system that meets the needs of retail businesses and gives them the tools to
take Command of their success. For more information regarding Celerant Technology,
go to www.celerant.com. For information on the Command Retail product, visit
www.commandretail.com.
###
Contact Details: 4830 Arthur Kill Rd
Staten Island, NY 10309
P: 718-605-7733
F: 718-317-6948
info@celerant.com
www.celerant.com
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