Premier Inn Reveals Work Is The Main Thing Brits Dream About

Released on: December 05, 2011, 9:22 am
Author: Premier Inn
Industry: Travel

Premier Inn, the UK's biggest budget hotel chain, has revealed new research* that shows work stress is getting so high across the UK that work is dominating the public's sleep, with a third of Brits saying they dream about work over anything else.

The poll revealed that heavy workloads, long hours and conflicts with colleagues mean nightly dreams are dominated by office politics.

According to the research one in three Brits dream about work when they are stressed in their job and a quarter of the nation stated that they always dream about a colleague if there was a conflict with them earlier that day. For some Brits working life is never far from their minds, with just over 20% admitting they regularly dream about their boss.

Premier Inn asked 2,000 Brits about their dream patterns and the research found that 20% of Brits dream more if they are under pressure or stressed while 50% admitted to dreaming more about their colleagues than celebrities, demonstrating that it is increasingly difficult to forget about work.

The poll found that the average person dreams most nights, with only 12% saying they don't dream. But dreams often leave people confused, with 52% of Brits saying their dreams do not make sense and 60% wishing they could know what their dreams mean.

A spokesperson for Premier Inn said: "Work is a huge part of everyday life and for the majority of us we spend more time there than anywhere else, so it’s not surprising that issues and tensions we have during the day are reflected in the types of dreams we are having.

"It is really important to try and unwind after a hard day at work, but that is easier said than done if something is playing on your mind so we recommend a short weekend break to get away from it all to help switch off."

Davina MacKail, Dream Expert said: "This poll shows that whether we are asleep or awake a problem with a colleague or stress at work can really affect us.

"More than half of the nation stated that their dreams don't make sense so I have worked with Premier Inn to compile a Dream Dictionary to help dreamers to understand why they dream what they do and what those dreams mean."

The Premier Inn dream dictionary is available on the Premier Inn website at www.premierinn.com and the Premier Inn Facebook page, located at www.facebook.com/premierinn.

Premier Inn offers all guests the unique 'Good Night Guarantee' which means if customers are not 100% satisfied with their stay at any of the company's hotels they will get a full refund.

- Ends -

Notes to Editors:
*The research was carried out by One Poll amongst 2000 UK adults in November 2011

Notes to editors:
Award-winning Premier Inn is the UK’s biggest hotel brand with over 600 budget hotels and more than 46,000 rooms across the UK and Ireland. Premier Inn bedrooms feature en-suite bathrooms, TV with Freeview, and WiFi internet access. All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.

Premier Inn is open in Dubai and India. On a domestic front, Premier Inn aims to be the largest provider of budget hotels in London (within the M25) by 2012.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. To date Premier Inn has raised £1m for the charity.

PR Contact:
Vanessa Lee
Frank PR
3rd Floor
Centro 4
20-23 Mandela Street
London
NW1 0DU
0207 693 6999
www.premierinn.com

Back to previous page
Home page
Submit your press release